How I led the modernization and migration of a 10+ year legacy Executive Education platform while preserving search visibility, improving maintainability, and delivering a scalable digital experience.
The IIM Ahmedabad Executive Education (ExEd) platform is the primary digital gateway for professionals, business leaders, government officials, and organizations seeking world-class executive education programmes.
As part of a major digital transformation initiative, I led the development team in modernizing the platform, planning the migration of a 10+ year legacy website, and implementing SEO-aware migration practices to support a smooth transition while improving scalability, maintainability, and user experience.
My responsibilities included technical planning, development coordination, code reviews, deployment management, and stakeholder collaboration to ensure the successful delivery of a modern enterprise web platform.
This project wasn’t just about building a website—it was about modernizing a decade-old digital platform while carefully managing migration risks, preserving search visibility, and delivering a scalable solution for future growth.
Modernizing an enterprise website is far more than a visual redesign. The existing Executive Education platform had evolved over more than a decade, containing a large volume of programme information, public pages, and search engine indexed content. Every migration decision had to balance technical improvements with business continuity, user experience, and search engine visibility.
Migrating years of programme pages,media assets, and structured content without losing information.
Planning URL mapping, 301 redirects, metadata preservation, and sitemap updates to support search visibility.
Ensuring users could continue accessing programmes with minimal disruption during migration.
Working closely with stakeholders, content teams, and developers to validate content and deliver a smooth launch.
One of the most rewarding aspects of this project was successfully leading the migration of a legacy website that had been online for more than ten years. The migration required careful planning, structured URL mapping, SEO-aware implementation, and rigorous quality assurance to support a smooth transition while modernizing the platform for future growth.
Successfully migrating a legacy enterprise website required more than technical implementation. The project followed a structured approach that balanced business continuity, technical quality, SEO considerations, and stakeholder collaboration. Each phase was carefully planned to minimize risks while delivering a modern and scalable platform.
Reviewed the existing platform, analyzed content structure, identified legacy URLs, and understood business requirements before planning the migration.
Prepared URL mapping, content migration strategy, redirect planning, and deployment approach while coordinating with stakeholders.
Led development activities, implemented new features, improved content management workflows, and modernized the overall architecture.
Implemented URL mapping, permanent redirects, metadata preservation, sitemap updates, and technical SEO validation to support a smooth transition.
Conducted functional testing, content verification, responsive testing, broken-link checks, and stakeholder reviews before launch.
Managed production deployment, verified redirects, monitored search indexing, resolved post-launch issues, and supported continuous improvements.
The platform was developed using modern web technologies with a strong focus on maintainability, scalability, security, and long-term support. The selected technology stack provided flexibility for future enhancements while ensuring a reliable experience for both users and administrators.
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